# Code IQ (Code IQ Limited)

> Code IQ is a one-person digital agent in Leeds, UK, run by Phil. It builds websites and landing pages, runs Google Ads campaigns, sets up conversion tracking and reporting, and helps businesses become visible in AI search. Clients deal with the same person from first message to monthly report, and own every account.

## Key facts

- Business: Code IQ Limited, a private limited company registered in England and Wales, company number 10925756, incorporated 2017.
- Based in: Leeds, UK. Serves Leeds, West Yorkshire and businesses across the UK.
- Who does the work: Phil, the owner. One person, not an agency: no account managers, no outsourcing chain.
- Contact: phil@codeiq.co.uk · 07523 566213 (call or WhatsApp) · https://codeiq.co.uk/contact/
- Positioning: "Not an agency. Your digital agent." An agent works for the client personally and answers for the results.
- Ownership: the client's domain, website code, Google Ads and Google Analytics accounts are registered in the client's name.
- Ad spend: paid by the client directly to Google from their own account, so they always see exactly what Google charged.
- Honesty: no guaranteed rankings or guaranteed AI recommendations. Reports show what was spent and what came back.

## Services

- [Web development](https://codeiq.co.uk/services/#web): hand-built websites and web applications on whatever stack suits the job (static sites, headless CMS, WordPress, Shopify or bespoke apps). No page builders. Accessible to WCAG 2.1 AA and built to pass Google's Core Web Vitals. Also rescue work on inherited codebases, broken builds and slow sites.
- [Landing pages](https://codeiq.co.uk/services/#landing-pages): single-purpose pages written for the exact search that brought the visitor, message-matched to the ad, fast on a phone, with one clear action.
- [Google Ads (PPC)](https://codeiq.co.uk/services/#ppc): search campaigns researched, built and managed by hand: keyword research by area, negative keywords before any spend, ads matched to the page, weekly search-term clean-up.
- [Tracking and reporting](https://codeiq.co.uk/services/#reporting): GA4 with cookie consent, form and call conversions imported into Google Ads, tested end to end before ads go live, and a short plain-English monthly report (spend, clicks, enquiries, cost per enquiry, search terms).
- [AI search visibility](https://codeiq.co.uk/services/#ai-search): making a business easy for Google AI Overviews, Google AI Mode, ChatGPT, Gemini, Perplexity, Microsoft Copilot, Alexa+, Siri to find, understand and quote: answer-first content, structured data, consistent business listings, reviews, and a monthly check of what the assistants actually say.
- [Conversion testing](https://codeiq.co.uk/services/#conversion): continuous split testing of headlines, copy and buttons; only changes the numbers prove are kept.
- AI-assisted ads: AI drafts many ad variations across different angles; every one is read, edited and approved by hand before it runs.

## Packages

Landing page and Google Ads packages, sold end to end (domain, hosting, branding, page, tracking, ads). Prices are quoted per project.

### [Launch](https://codeiq.co.uk/packages/#pkg-launch)

A fast, single-purpose landing page on your own domain, ready to take enquiries. Best for: new businesses, or a new service that needs its own page. Price: on request.
Includes:
- Your domain, registered in your name
- 12 months’ hosting, SSL and business email
- Logo tidy-up and a simple brand palette
- A hand-built landing page, copy written with you
- Enquiry form with spam protection, tested
- Google Analytics with cookie consent
- Built to be read and quoted by AI assistants

### [Launch + Ads](https://codeiq.co.uk/packages/#pkg-launch-ads)

Everything in Launch, plus a Google Ads search campaign built around the page. Best for: businesses ready to buy enquiries from Google. Price: on request.
Adds:
- Keyword research for your area and services
- A Google Ads search campaign built around the page
- Ad copy matched to the page, word for word
- Negative keywords in place before any spend
- Calls and form enquiries tracked as conversions
- AI-assisted ad variations, every one checked by hand
- Business listings made consistent on Google, Bing and Apple
- Google Business Profile and social images

### [Managed](https://codeiq.co.uk/packages/#pkg-managed)

Launch + Ads, then ongoing campaign management and a monthly report. Best for: owners who want results without managing the ads. Price: on request.
Adds:
- Ongoing search-term, bid and budget management
- Continuous split testing of headlines, copy and buttons
- A plain-English report every month
- Monthly AI visibility check across the major assistants
- A monthly call to go through the results
- Hosting and email kept running while we work together

## Audits

- [Free basic audit](https://codeiq.co.uk/audit/): one per business. A short summary of the 3–5 biggest issues across website, tracking, Google Ads and AI visibility, ranked by impact.
- [Full audit](https://codeiq.co.uk/audit/): fixed price, quoted upfront. Every check on the 33-point launch checklist, evidence for every finding, a prioritised fix plan and a walkthrough call. The fee is credited against a package started within 30 days.

## How Code IQ works

- The person you talk to does the work: No account manager relaying messages to a developer you never meet. Questions get answered by the person who built it.
- Nothing ships unchecked: Every launch runs the same 33-point checklist. It is published on the Approach page, so you can hold me to it.
- Numbers, not adjectives: Reports say what was spent and what came back. If something isn’t working, you’ll hear it from me first, with the figures.
- Tested, not guessed: Headlines, copy and buttons are split-tested against each other. What stays on your page is what the numbers proved.
- Ready for how people search now: Every site is built to be found on Google and understood by AI assistants — structured, consistent and easy to quote.
- You own everything: Your domain, Google Ads and Analytics accounts are in your name, and the site’s code is yours. Leave whenever you like and take it all with you.

Every launch runs a published 33-point checklist across page, search, form, tracking, ads ([full list](https://codeiq.co.uk/about/)).

Starting a project: fill in the four-step form at https://codeiq.co.uk/contact/ (about two minutes), or call, email or WhatsApp. Phil reads every enquiry himself, replies with a straight answer on what it would take, and agrees the plan on a short call before anything starts.

## Frequently asked questions

### Is ad spend included?

No. Your ad budget is paid by you directly to Google, from an account in your name. The packages cover the work of building, running and reporting on it — so you always see exactly what Google charged.

### Who owns the domain, website and Google Ads account?

You do. Everything is registered in your name and you keep full access, whether or not you keep working with me.

### What do I need to provide?

What you sell, who to, and where. Any existing logo, photos or reviews help. I’ll write the copy with you and ask for anything missing.

### What is AI search visibility — and can you guarantee I’ll be recommended?

It’s the work that makes your business easy for AI assistants like ChatGPT, Gemini and Google’s AI Overviews to find, understand and quote: structured data, answer-first content, consistent listings and reviews. Nobody can honestly guarantee an AI will recommend you. What I can do is make you the clearest option — and check every month what the assistants actually say.

### Does AI write my ads?

AI helps draft far more headline and description variations than I could write by hand, across different angles. I read, edit and approve every one before it runs. Nothing goes live on autopilot.

### Will my landing page keep improving after launch?

Every page is built to my landing page rules from day one. On the Managed package, headlines, copy and buttons are then split-tested continuously, and only the changes the numbers prove are kept.

### Can I start with an audit?

Yes. The free basic audit shows the biggest issues across your website, tracking, Google Ads and AI visibility. The full audit adds evidence, a prioritised fix plan and a walkthrough call — and if you start a package within 30 days, its fee comes off the price.

### I already have a website. Can I just have the Ads?

Yes — get in touch. If the page the ads point to is holding them back I’ll say so, with the numbers to show why.

## Blog

- [Search is becoming a conversation. Is your business in the answer?](https://codeiq.co.uk/blog/search-is-becoming-a-conversation/) (2026-09-27): More people now ask AI assistants instead of scanning search results. Here's what that changes for a small business, and what to do about it.
- [Your Google Ads "conversions" might not be conversions](https://codeiq.co.uk/blog/your-conversions-might-not-be-conversions/) (2026-09-20): GA4 key events aren't Google Ads conversions until you import them. If that link is missing, your bidding is optimising for the wrong thing.
- [Why your ads should never point at your homepage](https://codeiq.co.uk/blog/never-send-ads-to-your-homepage/) (2026-09-13): A homepage talks to everyone. A landing page talks to the one person who just clicked your ad — and that's why it converts.

## Pages

- [Home](https://codeiq.co.uk/)
- [Services](https://codeiq.co.uk/services/)
- [Packages and FAQ](https://codeiq.co.uk/packages/)
- [Approach and launch checklist](https://codeiq.co.uk/about/)
- [Audits](https://codeiq.co.uk/audit/)
- [Blog](https://codeiq.co.uk/blog/) · [RSS](https://codeiq.co.uk/rss.xml)
- [Start a project](https://codeiq.co.uk/contact/)
- [Privacy and cookies](https://codeiq.co.uk/privacy/)

## Optional

- [Full text including every blog post](https://codeiq.co.uk/llms-full.txt)