Notes on websites, landing pages, Google Ads and AI search.https://codeiq.co.uk/en-gbhttps://codeiq.co.uk/blog/search-is-becoming-a-conversation/https://codeiq.co.uk/blog/search-is-becoming-a-conversation/More people now ask AI assistants instead of scanning search results. Here's what that changes for a small business, and what to do about it.Sun, 27 Sep 2026 00:00:00 GMTAI searchSEOhttps://codeiq.co.uk/blog/your-conversions-might-not-be-conversions/https://codeiq.co.uk/blog/your-conversions-might-not-be-conversions/GA4 key events aren't Google Ads conversions until you import them. If that link is missing, your bidding is optimising for the wrong thing.Sun, 20 Sep 2026 00:00:00 GMTGoogle AdsTrackinghttps://codeiq.co.uk/blog/never-send-ads-to-your-homepage/https://codeiq.co.uk/blog/never-send-ads-to-your-homepage/A homepage talks to everyone. A landing page talks to the one person who just clicked your ad — and that's why it converts.Sun, 13 Sep 2026 00:00:00 GMTLanding pagesConversion