Audits
Find out where it’s leaking.
Most websites and ad accounts lose enquiries in the same handful of places. An audit finds them — across your site, your tracking, your Google Ads and how AI assistants see you — and ranks them by what they’re costing.
Free basic audit
The top issues
A short summary of the 3–5 biggest problems, ranked by impact. What’s wrong, and why it matters.
Full end-to-end audit
Every check, and the fixes
A full report with evidence, a prioritised fix plan, and a call to walk you through it.
Start a package within 30 days and the audit fee comes off the price.
What gets checked
Five areas, one checklist.
Website & landing pages
Speed on a real phone, mobile layout, accessibility, forms, and the landing page rules that decide whether visitors enquire.
Tracking
GA4, key events, Google Ads conversion import, call tracking and cookie consent — whether the numbers can be trusted.
Google Ads
Account structure, search terms, negative keywords, location and schedule settings, bidding, and ad-to-page message match.
AI search visibility
What ChatGPT, Gemini and Google’s AI Overviews say about you, and whether your listings, reviews and structured data back it up.
Search basics
Titles, descriptions, structured data, sitemap, and how you appear for the searches that matter to you.
Free vs full
The free audit tells you what. The full audit tells you how.
The free audit is a genuine look, not a sales script — but it’s a summary. The detail, the evidence and the fix plan are what the full audit is for.
| Item | Free basic audit | Full audit |
|---|---|---|
| Website, tracking, Google Ads and AI visibility reviewed | ||
| Checked against the 33-point launch checklist | Headline checks | Every check |
| What you get | Short summary of the 3–5 biggest issues | Full written report |
| Issues ranked by impact | ||
| Evidence and screenshots for every finding | — | |
| Step-by-step fix plan, prioritised | — | |
| Walkthrough call to go through it | — | |
| Price | Free — one per business | Fixed price, quoted upfront |
| Fee credited if you start a package within 30 days | — |
How it works
- 1
Tell me what to look at
Your website, and — if you have them — read-only access to Google Ads and Analytics.
- 2
I run the checks
The same checklist every Code IQ launch goes through, applied to what you have now.
- 3
You get the findings
The free audit arrives as a short, ranked summary. The full audit comes with a report and a call.
Access is read-only and removed afterwards. Free audits are one per business, and I’ll tell you honestly if what you have is already in good shape.