Aurora · included with every project
Every lead in one place. Every pound accounted for.
Aurora is my client platform. It gathers every enquiry your website and ads bring in, sends each one straight to you, and turns what happens next into decisions about where your budget goes.
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Leads
Your leads go wherever you work.
Every form I build sends its enquiries to Aurora. From there, each one reaches you by WhatsApp, by email, or directly in the software you already run your business on. Use one, or all three. Nothing waits in a spam folder, and nothing is lost between systems.
- Your websiteContact and quote forms
- Landing pagesOne for each service and area
- Ad campaignsEvery click’s campaign and keyword
Aurora
- Spam filtered out
- Source kept: campaign, keyword, page
- Stored securely in the UK
- WhatsAppOn your phone within seconds
- EmailTo you, or to your whole team
- Your softwareCRM, job system or spreadsheet, by webhook
The feedback loop
Clicks are easy to buy. Good leads are not.
Too many budgets are spent and left to see what comes back. Cheap clicks that bring poor leads aren’t a bargain, and they aren’t sustainable. So you tell Aurora which leads were worth having, and the budget follows them.
01Aurora
Leads arrive
Every enquiry lands in one place, with the campaign, keyword and page that brought it.
02You
You score them
Good fit, poor fit or spam, and a value for each job you win. Two taps on your phone.
03Aurora
The return is calculated
Cost per qualified lead and return on ad spend, by campaign, keyword and landing page.
04Me
Budget follows value
AI flags what’s earning and what’s wasting money. I check it, make the change and log why.
Results
Your return, calculated, not guessed.
Aurora knows what was spent, which leads you rated and which became paid work, so it can show what your advertising actually returned, campaign by campaign. These panels show the format, using sample figures.
- Ad spend
- £1,240
- Enquiries
- 38
- Good-fit leads
- 24
- Cost per good-fit lead
- £51.67
- Jobs won
- 7
- Return on ad spend
- 7.9×
| Campaign | Spend | Good fit | Won | Return |
|---|---|---|---|---|
| Boiler installation, Leeds | £620 | 15 | 5 · £7,400 | 11.9× |
| Boiler repair, Leeds | £410 | 7 | 2 · £2,450 | 6.0× |
| Emergency plumber | £210 | 2 | 0 · £0 | 0× |
- 3 Nov
Moved £150 a month from Emergency plumber to Boiler installation.
Why October: £210 spent for 2 good-fit leads and no jobs, while installation returned 11.9×.
- 27 Oct
Added 14 negative keywords, including “DIY”, “parts” and “jobs”.
Why 9 of the month’s 11 poor-fit leads came from these searches.
- 13 Oct
Kept the landing page headline that names the fixed price.
Why It brought 18% more good-fit enquiries than the old one over 4 weeks.
AI suggests, I decide
AI does the heavy analysis and drafts the options. Every change is checked and made by me.
Every change is logged
What changed, when, why, and the figures behind it, followed by the result a month later.
You see all of it
The same results and change log I work from, in your Aurora account, whenever you want them.
For website clients
Your project, from brief to live, in plain view.
A new website shouldn’t mean chasing emails to find out where things are. Aurora shows each stage, what’s done, what’s next and what I need from you, so you can get on with running your business.
- Done
Brief
What you sell, where, and to whom
2 Sep - Done
Design
Layouts to approve
12 Sep - In progress
Build
Pages, forms and tracking
by 3 Oct - Next
Review
Your preview link and changes
7 Oct - Next
Launch
Pre-launch checklist, then live
10 Oct - Next
Live and growing
Leads, results and testing
Ongoing
Your next step: send photos of three recent installs for the gallery.
What I need from you
A short checklist, so you always know your next step: brand files, access, sign-offs.
Requests in your own words
Describe a change however it comes to you. Aurora turns it into a clear brief, and you check it before it’s sent.
One thread per request
Messages, screenshots and files kept together, instead of scattered across email and texts.
Billing in the open
Your plan, invoices and next payment date, with card payments handled securely by Stripe.
Questions
About Aurora.
Does Aurora cost extra?
No. Every Code IQ client gets Aurora as part of their website, landing page or ads package, for as long as I work for you.
Do I have to use WhatsApp?
No. Leads can come to you by WhatsApp, by email, straight into your own software, or any mix of the three, and you can change it whenever you like.
Can leads go straight into my CRM or job system?
Yes. Aurora sends each lead to your software by webhook the moment it arrives. Many CRMs and job management systems accept these directly, and tools such as Zapier or Make connect almost everything else.
Why should I score my leads?
Because Google can see who filled in a form, but not whether they became a customer. Your rating is the piece of information that lets budget move towards the searches that bring real work, not just clicks. It takes two taps.
Will AI change my campaigns on its own?
No. AI does the analysis and drafts recommendations. I review each one, make the change myself and log why, so every change to your budget can be explained.
Who can see my leads?
Only you and me. Each client’s leads are kept separate, Aurora is hosted in the UK, and enquiries are deleted after 12 months.
I already have a website. Can I still use Aurora?
Yes. I can connect your existing enquiry forms to Aurora, so their leads are delivered, scored and reported in the same way.
Know which leads are worth paying for.
Aurora comes with every website, landing page and ads package. Tell me what you sell and I’ll show you how it would work for you.