Packages
A landing page, with Google Ads wrapped around it.
Everything needed to start getting enquiries from search — domain, hosting, branding, the page, the tracking and the campaign — from one person, in one package.
The three packages
Launch
Best for New businesses, or a new service that needs its own page
Fixed priceQuoted upfront, before any work starts
What you get:
- Your domain, registered in your name
- 12 months’ hosting, SSL and business email
- Logo tidy-up and a simple brand palette
- A hand-built landing page, copy written with you
+3 more includedShow less
- Enquiry form with spam protection, tested
- Google Analytics with cookie consent
- Built to be read and quoted by AI assistants
Choose Launch →You end up with
A live page on your own domain, ready to take enquiries.
Recommended
Launch + Ads
Best for Businesses ready to buy enquiries from Google
Fixed priceQuoted upfront, before any work starts
Everything in Launch, plus:
- Keyword research for your area and services
- A Google Ads search campaign built around the page
- Ad copy matched to the page, word for word
- Negative keywords in place before any spend
+4 more includedShow less
- Calls and form enquiries tracked as conversions
- AI-assisted ad variations, every one checked by hand
- Business listings made consistent on Google, Bing and Apple
- Google Business Profile and social images
Choose Launch + Ads →You end up with
Enquiries arriving from Google searches, tracked to the pound.
Managed
Best for Owners who want results without managing the ads
Fixed priceQuoted upfront, before any work starts
Everything in Launch + Ads, plus:
- Ongoing search-term, bid and budget management
- Continuous split testing of headlines, copy and buttons
- A plain-English report every month
- Monthly AI visibility check across the major assistants
+2 more includedShow less
- A monthly call to go through the results
- Hosting and email kept running while we work together
Choose Managed →You end up with
A campaign that’s looked after every month, and results you can read in five minutes.
Google Ads spend is paid directly to Google, from an account in your name.Compare every item side by side →
Comparison
Exactly what’s included.
Domain & hosting3/3 included in Launch3/3 included in Launch + Ads3/3 included in Managed
| Item | Launch | Launch + Ads | Managed |
|---|---|---|---|
| Domain registration or transfer | ● | ● | ● |
| Hosting, SSL certificate, CDN | 12 months | 12 months | Included |
| Business email setup | ● | ● | ● |
Branding2/3 included in Launch3/3 included in Launch + Ads3/3 included in Managed
| Item | Launch | Launch + Ads | Managed |
|---|---|---|---|
| Logo tidy-up or simple wordmark | ● | ● | ● |
| Colour palette and type choices | ● | ● | ● |
| Social / Google Business Profile images | — | ● | ● |
Landing page4/4 included in Launch4/4 included in Launch + Ads4/4 included in Managed
| Item | Launch | Launch + Ads | Managed |
|---|---|---|---|
| Hand-built page, mobile-first | ● | ● | ● |
| Copy written with you | ● | ● | ● |
| Enquiry form with spam protection | ● | ● | ● |
| Speed and accessibility tested before launch | ● | ● | ● |
Tracking2/3 included in Launch3/3 included in Launch + Ads3/3 included in Managed
| Item | Launch | Launch + Ads | Managed |
|---|---|---|---|
| Google Analytics 4 with cookie consent | ● | ● | ● |
| Form submissions tracked as conversions | ● | ● | ● |
| Call tracking | — | ● | ● |
Google Ads0/6 included in Launch5/6 included in Launch + Ads6/6 included in Managed
| Item | Launch | Launch + Ads | Managed |
|---|---|---|---|
| Keyword research and account structure | — | ● | ● |
| Ad copy matched to the page | — | ● | ● |
| Negative keyword list | — | ● | ● |
| Location and schedule targeting | — | ● | ● |
| AI-assisted ad variations, checked by hand | — | ● | ● |
| Ongoing bid, search-term and budget management | — | — | ● |
AI search2/4 included in Launch3/4 included in Launch + Ads4/4 included in Managed
| Item | Launch | Launch + Ads | Managed |
|---|---|---|---|
| Structured data and answer-first content | ● | ● | ● |
| Open to AI search crawlers, with llms.txt | ● | ● | ● |
| Listings made consistent on Google, Bing and Apple | — | ● | ● |
| Monthly AI visibility check | — | — | ● |
Conversion1/3 included in Launch2/3 included in Launch + Ads3/3 included in Managed
| Item | Launch | Launch + Ads | Managed |
|---|---|---|---|
| Built to our conversion rules | ● | ● | ● |
| Dynamic message matching (page mirrors the search) | — | ● | ● |
| Continuous split testing | — | — | ● |
Reporting1/3 included in Launch1/3 included in Launch + Ads3/3 included in Managed
| Item | Launch | Launch + Ads | Managed |
|---|---|---|---|
| Launch report | ● | ● | ● |
| Monthly performance report | — | — | ● |
| Monthly call to review results | — | — | ● |
Each group opens to show every item. Numbers show how many items each package includes.
Questions
Before you ask.
Is ad spend included?
No. Your ad budget is paid by you directly to Google, from an account in your name. The packages cover the work of building, running and reporting on it — so you always see exactly what Google charged.
Who owns the domain, website and Google Ads account?
You do. Everything is registered in your name and you keep full access, whether or not you keep working with me.
What do I need to provide?
What you sell, who to, and where. Any existing logo, photos or reviews help. I’ll write the copy with you and ask for anything missing.
What is AI search visibility — and can you guarantee I’ll be recommended?
It’s the work that makes your business easy for AI assistants like ChatGPT, Gemini and Google’s AI Overviews to find, understand and quote: structured data, answer-first content, consistent listings and reviews. Nobody can honestly guarantee an AI will recommend you. What I can do is make you the clearest option — and check every month what the assistants actually say.
Does AI write my ads?
AI helps draft far more headline and description variations than I could write by hand, across different angles. I read, edit and approve every one before it runs. Nothing goes live on autopilot.
Will my landing page keep improving after launch?
Every page is built to my landing page rules from day one. On the Managed package, headlines, copy and buttons are then split-tested continuously, and only the changes the numbers prove are kept.
Can I start with an audit?
Yes. The free basic audit shows the biggest issues across your website, tracking, Google Ads and AI visibility. The full audit adds evidence, a prioritised fix plan and a walkthrough call — and if you start a package within 30 days, its fee comes off the price.
I already have a website. Can I just have the Ads?
Yes — get in touch. If the page the ads point to is holding them back I’ll say so, with the numbers to show why.